Make A New Year Resolution To Stop Force Feeding Kids To Death With Fast/Fat/Junk Food ...
What we really want to know (really, really want to know), is why it took so many successive (so called, caring) British Governments so long to see some sodding sense.
Apart from their (constantly & callously lobbied for), perpetual pandering to filthy fat-cat, fast food, close to criminal profiteering of course -- entirely regardless of the fast becoming, fatally catastrophic cost to our kids.
Ban on junk food ads introduced
A ban on adverts for junk food during television programmes aimed at children under 16 has come into force.
Regulator Ofcom has outlawed adverts for foods high in fat, salt and sugar in an effort to tackle rising childhood obesity levels.
But broadcasters say the quality of children's programmes will be hit by the loss of an estimated £39m in advertising revenue.
The move is the latest stage in a phased crackdown on advertising during programmes aimed at or appealing to children.
In April 2007, junk food ads were banned during programmes made to appeal to seven to nine-year-olds.
And by December this year, dedicated children's channels will have to phase them out altogether.
Children's Secretary Ed Balls has said that UK children see some 10,000 television adverts a year and recognise 400 brands by the age of 10.
And surprise, surprise, there's even more (isn't there always?) where that came from.
Y'know, some (such as ourselves), see this sort of inexcusable serial-stuffing-fest, as nothing short of child abuse.
Increasingly, some of our children are slowly being force fed to death -- entirely as a result of a no holds barred, never ending battle (waged by all the usual suspects), to grab as big a slice as possible, of the already obviously obscene, junk food market mega-profits.
The bottom line, as appallingly unpalatable as it may first appear, is that these conscienceless crooks are now literally 'farming' us and our children, exactly as the animals we eat are farmed.
We are all now being 'farmed' - as perpetually profit producing, cattle-like, obsessive compulsive consumers. No more and no less.
What's next? Soylent Green?Meanwhile, millions of our fellow human beings, both young and old, are needlessly suffering and starving (worldwide), on a damned daily basis.
Anyway, have a nice day. (With great massive dollops of extras on the side).
*(Cross posted at Appletree)